Research & Publication

Research & Publication

Research Paper Presented/ Published in National Conference/Seminar

Prof (Dr.) Sanjay Bharti  

  1. Women Entrepreneurships in Changing World Economy: Issues and Perspectives “Changing face of Indian women “WIFE” at B.H.U,Varanasi on 22/23 Oct. 2010.
  2. Managing Challenges of 21st. Century in Corporate world- Challenges for Retailers in dynamic business environment ‘Retail market to Retailing’ by Birla Institute of Technology( Deemed University),Mesra ,Ranchi at BIT, Noida Campus 12/13-02-2010

Prof. Ankur Jauhari

  1. Presented a paper titled “Rural Marketing: Basis for Industrialization Growth & Export Promotion” at the National Conference on Emerging paradigms in Marketing , July25-26,2008 at Dhruva College of Management,Hyderabad
  2. Presented a paper titled “Corporate Governance: With Special reference to India”at national seminar on”Critical issues in Corporate Governance-A Synthesis”on April 9-11,2009 at RakshPal Bahadur Management Institute, Bareily, Uttar Pradesh.

 Kamal Singh Rathore (Associate Professor )

  1. Strategies to Meet the Challenges on Global Economic Melt down at School of management studies,Rajarshi tandon open university Allahabad U.P. Dec. 4-5, 2009.

Research Paper Presented/ Published in Inter national Conference/Seminar

Prof (Dr.) Sanjay Bharti 

  1. Managing sustainable development of Rural economy and Agri-business, Topic Rural Marketing “A growth engine for sustainable development” at B.H.U., Varanasi(U.P.) on 21,22,23-1-2011.
  2. Research Paper presented in Inter National Conference- Theme Strategic management of energy ,environment and disaster for sustainable development Topic Water Management Traditions In Rural India: Crediting The Unaccredited !” at Banaras Hindu University(BHU)Varanasi U.P. on 11to 15-1-2010.

Prof. Ankur Jauhari

  1. Paper titled “Knowledge Management & Quality System: For New Times with New Technologies”accepted for presentation &publication at the International conference on Knowledge Management & Knowledge Economy held in Paris, France during June 24,26 2009.
  2. Paper titled with “A scenario of traditional stores and modern retail outlets in India”accepted for presentation and publication at International Conference on Marketing and Retailing 2009 (INCOMAR 2009),held in Melaka,Malaysia during July8-10,2009.

Kamal Singh Rathore (Associate Professor )

  1. Innovative Strategies for Competitive &Sustainability in Global Business Environments on March 26-27, 2015, organized by School of Management Studies, Ansal University, Gurugram, Haryana.

Research Papers Published in Journals

Prof (Dr.) Sanjay Bharti

  1. Research Paper Published in Journal of IEM-Management college, Lucknow (U.P.) (Vol.-1,No-2) ISSN 0974-4088 July-Dec-2010 issue – Theme Under Cutting (Product’s Curse) IEM Management ,Barabanki.
  2. Research Paper Published in Book “Evolution & prospect of Rural Management” published by Srijan seva Samiti ,Varanasi ISBN no-978-93-83583-37-9 Feb, 2014 “Rural marketing a Precise Growth Engine”.

Prof. Ankur Jauhari

  1. Paper titled “Knowledge Management & Quality System: For New Times with New Technologies”accepted for presentation &publication at the International conference on Knowledge Management & Knowledge Economy held in Paris, France during June 24,26 2009.
  2. Paper titled with “A scenario of traditional stores and modern retail outlets in India”accepted for presentation and publication at International Conference on Marketing and Retailing 2009 (INCOMAR 2009),held in Melaka,Malaysia during July8-10,2009.

Kamal Singh Rathore (Associate Professor

  1. A Study of Rural Consumers And Marketing Strategies in FMCG –International(Adroitic-A multi disciplinary quaterly research journal). ISSN No.2349-6274(July-September 2017)
  2. Role of digital marketing in FMCG sector of India (Deepak –A multi Disciplinary quarterly research journal . ISSN NO. 2394-6563 (July- September2017)
  3. Issues with Telecom Services in Rural Kanpur-International (Deepak –A multi disciplinary quarterly research journal . ISSN NO. 2394-6563 (Oct-Dec 2017)
  4. Research on Marketing of Consumer Durable Products-A Study of Kanpur Rural- International(Adroitic-A multi disciplinary quaterly research journal). ISSN No.2349-6274(Oct-Dec 2017)

Book

Prof (Dr.) Sanjay Bharti

  1. Career as Good sales professional

Kamal Singh Rathore (Associate Professor )

  1. Impact of digital advertising :post demonetization in India(Published),International book (Global Journal of Enterprise Information System) ISBN13: 9781522560647, ISBN10: 1522560645, EISBN13: 9781522560654
    Web: https://www.igi-global.com/gateway/book/195956

Guest Lecture

Prof (Dr.) Sanjay Bharti

  1. Make fit for current Industry demand, Bhavdiya Institute of Business Management ,Faizabad 19/20-2-14 (FDP & SDP) Marketing
  2. How to become employable, at Banaras Hindu University (BHU,Varansi) Deptt. of Agri. Business Management on 9-2-13 .
  3. The Retail Marketing strategies in India Key Note speaker- at Rakshpal Bahadur Management Institute , Greater Noida on 21-1-2012.
  4. Current marketing strategies at Naraina institute of technology ,Kanpur “” 17th sept.,2017
  5. Impact of marketing on sales volume & organization’s image at Axis college of Management ,Kanpur “on 04-04-2017.